Interior Glazing Systems: Market Analysis

Abstract

This research represents a three-phase study concerning interior glazing systems. Through data obtained via surveys and interviews, this research suggests how a manufacturing/supply company might enter the interior glazing system market successfully. The research explores the conditions which affect a designeräó»s decision to specify a particular glazing system, creating a database of the criteria by which IGS is selected. The research concludes by offering suggestions which will help a company know which types of products are most often used, the types of buildings that should be targeted as primary markets, the most important qualities of the glass products they intend to manufacture, and how to go about educating designers about their products in a way that will help them be more often selected for construction projects.